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Brightening Niacinamide Serum - 10% Niacinamide + 0.3% Alpha Arbutin For Boosting Radiance

Unique combination of Niacinamide & Alpha Arbutin that improves the skin’s texture, evens out the skin tone and tackles hyperpigmentation, tanning, and freckles. This Niacinamide serum is extremely hydrating as it contains effective ingredients that work great for all skin types such as normal skin, oily skin, acne-prone skin, etc.

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    Brightening Niacinamide Serum - 10% Niacinamide + 0.3% Alpha Arbutin For Boosting Radiance
    Brightening Niacinamide Serum - 10% Niacinamide + 0.3% Alpha Arbutin For Boosting Radiance
    Brightening Serum - 10% Niacinamide + 0.3% Alpha Arbutin - thedeconstruct
    Brightening Serum - 10% Niacinamide + 0.3% Alpha Arbutin - thedeconstruct
    Brightening Serum - 10% Niacinamide + 0.3% Alpha Arbutin - thedeconstruct
    Brightening Serum - 10% Niacinamide + 0.3% Alpha Arbutin - thedeconstruct
    Brightening Serum - 10% Niacinamide + 0.3% Alpha Arbutin - thedeconstruct
    Brightening Serum - 10% Niacinamide + 0.3% Alpha Arbutin - thedeconstruct
    Brightening Serum - 10% Niacinamide + 0.3% Alpha Arbutin - thedeconstruct


    Why is this beginner friendly?

    • Power Combo: The combination of 10% niacinamide and 0.3% Alpha Arbutin brightens the face while still being gentle.
    • Unique Formula: Lightweight water-based serum for clear & radiant skin.
    • Hydrating: Contains extracts to keep skin hydrating making it suitable for beginners.

    How Does it Work on the Skin?

    • 10% Niacinamide reduces hyperpigmentation, dark spots, & freckles by inhibiting melanosome transfer.
    • 0.3% Alpha Arbutin in combination works on tan and brightens the skin by suppressing melanin production and protecting the skin from UV radiation.

    How to use?

    1. Apply 2-3 drops onto dry skin after cleansing.
    2. Use your fingertips to spread it evenly across your face until absorbed.
    3. Follow up with a moisturiser and a broad-spectrum sunscreen for best results.
    4. Can be used in the day time and night time.

    Note: If you are a first time user to the actives in the product, it is recommended to incorporate it slowly into your routine and gradually increase the frequency to everyday usage. For more details check the FAQs.

    DECONSTRUCTING Brightening Niacinamide Serum - 10% Niacinamide + 0.3% Alpha Arbutin For Boosting Radiance

    Niacinamide: The form of Vitamin B3 is a water-soluble antioxidant that nourishes the skin, improves overall texture and inhibits excess melanin production on the skin to tackle hyperpigmentation and also helps with issues like acne marks, enlarged pores, etc.
    J Dermatol. 2002 Jul;147(1):20-31

    Alpha Arbutin: A derivative of hydroquinone that lightens skin, treating pigmentation, tanning and even freckles and resolves acne marks ensuring blemish-free skin.
    PloS one vol. 12,5 e0177330. 11 May. 2017

    Palmaria Palmata extract: This brown algae inhibits melanin synthesis and thus reduces the area of dark spots
    Bioresource Technology, Volume 184, 2015, Pages 355-362

    Brassica Campestris (Rapeseed) Seed Oil: An emollient with potential antioxidant properties for skin and is a rich source of omega-3 and omega-6 fatty acids
    Int J Cosmet Sci. 2015 Oct;37(5):496-505

    Glycyrrhiza Glabra (Licorice)Root Extract: a potent antioxidant and a skin-soothing ingredient for sensitive prone skin.
    Fitoterapia, Volume 106, 2015, Pages 55-61

    Glycerin: A humectant that attracts moisture from the environment to lock it in the skin, providing hours of hydration and facilitating the repair of skin’s barrier

    Glycerol And The_skin_holistic_approach_20160817-5518-61mq0a.pdf

    Xylitylglucoside, Anhydroxylitol and Xylitol: Reinforces the barrier function by stimulating ceramide synthesis and optimized water reserves by boosting natural moisturizing factor and hyaluronic acid
    Journal of Cosmetic Dermatology, 8(1), 32-39

    Oryza Sativa (Rice) Bran Extract: A skin conditioning agent that softens the skin
    Int J Toxicol. 2006;25(2_suppl):91-120

    Bellis Perennis (Daisy) Flower Extract: Derived from organic daisy flowers, this does a multifaceted reduction in the activity of melanocytes and even out pigmentation and make spots less visible. This is extremely safe to use!
    International Journal of Phytotherapy. 5. 63-69

    Althaea Officinalis Root Extract: Skin soothing agent
    International Journal of PharmTech Research, Vol.5, No.3, 1378-1385

    Polyglyceryl-3 Diisostearate: This is an emollient that conditions skin and also an emulsifier
    SOFW-Journal | 136 | 9-2010 | 36-44

    Phenoxyethanol and Ethylhexylglycerin: A combination of skin-softening, antimicrobial and a preservative required to keep the serum fresh and free from any microbial growth. 

    Xanthan gum, Guar gum: Moisturising and thickening agent, also texture enhancers and are extremely safe to use


    Aqua, Niacinamide, Glycerin, Xylitylglucoside (and) anhydroxylitol (and) xylitol, Phenoxyethanol (and) Ethylhexylglycerin, Xanthan gum, Guar gum, Alpha Arbutin, EDTA, Brassica Campestris (Rapeseed) Seed Oil, Glycyrrhiza Glabra (Licorice)Root Extract, Polyglyceryl-3 Diisostearate, Althaea Officinalis Root Extract, Oryza Sativa (Rice) Bran Extract, Palmaria Palmata extract, Bellis Perennis (Daisy) Flower Extract


    Niacinamide and Alpha Arbutin in the form of a potent serum are a mild ingredients and can be mixed with other products in the same routine

    For acne-free skin
    Use with Deconstruct’s Breakout Control Serum – 3.3% Potassium Azeloyl Diglycinate for a clear, dewy feelApply 2-3 drops onto dry skin after cleansing and gently pat it onto the skin until absorbed. It dwells quickly with quick absorption. Follow up with Deconstruct's Brightening Serum – 10% Niacinamide + 0.3% Alpha Arbutin for best results. This works best on all skin types, be it sensitive skin, combination skin, oily skin or dry skin.

    For an even-toned, smooth, free from tan & radiant skin
    Use with Deconstruct’s Exfoliating Serum – AHA 18% + BHA 2% to regulate your skin’s sebum production and even out the skin tone. Apply evenly on clean and dry skin, avoiding eye area, and leave on for no more than 10 minutes. Wash off with cold water and follow up with Deconstruct's Brightening Serum – 10% Niacinamide + 0.3% Alpha Arbutin for best results.

    For skin that is oil-free, bright & moisturised
    Use with Deconstruct’s Hydrating Serum – 2% Hyaluronic Acid + 1% Niacinamide for instant brightness and oil-free hydrated skin. Apply 2-3 drops onto damp skin after cleansing and gently massage onto the skin until absorbed. Follow up with Deconstruct's Brightening Serum – 10% Niacinamide + 0.3% Alpha Arbutin for best results for your overall skin health.


    1. Patch testing prior to use is advised
    2. All products are gender-neutral
    3. Best suited for individuals above 18 years of age. 
    4. Discretionary use during pregnancy

    DECONSTRUCT'S Even skin tone, Hyperpigmentation, Tanning & Freckles-  RECOMMENDED SKIN CONCERNS & SKIN TYPES

    This face serum  best suits people with

    • Dry skin
    • Oily skin
    • Normal skin
    • Sensitive skin
    • Combination skin

    Use this face serum, if your concerns are

    • Dullness
    • Dark spots
    • Pigmentation
    • Tanning
    • Uneven skin tone
    • Freckles



    Where do we ship to?

    We ship to almost every city in India. We do not offer an international shipping option currently, but we hope to offer it in the future.

    How long does an order take to process?

    We try to process the orders within 24 working hours, in most cases we try to fulfil the order within 5 working days, but please allow us 7 working days to fulfil the order. Order delivery time may vary during peak periods(after/during product launches, holidays and special promotions)

    How long does it take to ship?

    We ship all confirmed orders within 24 working hours. You will receive an email once your order is shipped with your tracking number. We work as hard as we can to try to meet your expectations, but sometimes there may be delays – e.g. because of postal/carrier delays, logistics, bad weather, or things out of our control.

    How can you track your order?

    Once your order has been dispatched from our warehouse, you will receive an email with your tracking information.


    You can cancel your orders by writing to us on our Email ID – or please call us on 080-471-05772 (Monday to Friday, 10AM to 7PM & Saturday 10AM to 4PM)and we will help you in cancelling the order.

    How will I receive the refund for my cancelled order?

    For prepaid orders, money will be returned to the bank account/credit/debit card or where the payment was made within 7 business working days.We will be able to credit to the original method of payment, we cannot refund to another alternative card.

    Please Note: Orders can only be cancelled before they are shipped.

    Returns and Refund

    Thank you for shopping at The Deconstruct. We have made all our products with utmost care and deep scientific knowledge with an understanding of most skin types. If you are still not completely satisfied with a purchase, please reach out to us and we will put all our efforts to help you. Kindly make an unboxing video for an easy reference. 

    We offer refund / replacement only in following cases:

    1. Wrong product delivered
    2. Expired product delivered
    3. Damaged product delivered – Physical damage
    4. Missing product

    Step 1 – Raise a request within 2 days from the date of delivery along with an unboxing video through Email – or on Whatsapp at +919398249040 with the pictures of the issue
    you are facing and your order ID.

    Step 2 – Allow us 48 working hours to review your request.

    Step 3 – On reviewing your request, we will send our courier partner to collect the product delivered to you.

    Step 4 – After your product(s) is received, we will verify it and initiate the replacement or refund accordingly.

    Under what conditions return/ replacement requests will not be accepted?

    • Opened/used/altered products.
    • Original packaging (mono cartons, labels, etc.) missing.
    • The return/replacement request is generated after 2 days from the date of delivery.
    • The damaged/ missing product is reported after 2 days from the date of delivery.
    • Update received as product delivered but product not received and if reported after 24 hours from the time of delivery.


    1.  I have never used niacinamide, can I use 10% and how to use it?
      Our recommendation is to always start with a patch test and slowly include it in the routine.
    2. How to use this product if I am a beginner / first time user?
      If you are a first time user we recommend to follow ease-in-process as below:
      Use 1 drop of serum mixed in moisturizer and use it every alternate day the first week, if everything is fine slowly increase to using it everyday mixed in the moisturizer. Gradually go on to using 1-2 drops directly on the face for 2/3 days per week and slowly increase the frequency of usage to everyday.
    3. Does the niacinamide serum work for freckles?
      Yes, Brightening serum helps reduce freckles and helps repair the skin barrier. It has niacinamide and alpha arbutin as active ingredients which work together to even out the skin tone and for improved skin texture and does not contain any harsh chemicals.
    4. Can niacinamide face serum be used twice a day?
      Yes, Brightening serum is a great skincare product and can be used two times a day. Using it twice a day will show even better results and a better healthy skin.
    5. Does niacinamide serum cause purging?
      Brightening serum usually does not cause purging.
    6. Is niacinamide serum/ brightening serum safe to use for a teenager?
      It is best suited for individuals above 18 years of age.
    7. Is niacinamide serum/ brightening serum safe to use for a pregnant and/ or a lactating/ nursing mother?
      Discretionary use during pregnancy.
    8. Does Niacinamide help with brightening?
      Yes, niacinamide helps brighten the skin by inhibiting melanosome transfer.
    9. How long does niacinamide take to show results?
      It takes around 8 weeks for niacinamide to show results. And also recommend using it every day as per your skin concerns near about 2-3 drops.
    10. What should I avoid when using niacinamide?
      Avoid using chemical exfoliants such as AHAs and BHAs in the same routine, mainly because niacinamide will neutralize the pH of acids and you will not attain the benefits of AHAs/BHAs. Apart from these, it is safer to use niacinamide and to also incorporate it in your skincare routine with other ingredients. In the case of chemical exfoliants, they won't be just as effective.
    11. Is it okay to use niacinamide serum every day?
      Yes, niacinamide is safe to be used every day in your skincare routine.

    Manufacturer Details

    Kapco International Limited, Plot no. 10-11, Sector-3, Parwanoo, Himachal pradesh - 173220

    Country of Origin: India

    Customer Reviews

    Based on 198 reviews
    Kalpesh Chavan
    Extremely poor customer support.

    Deconstruct products are good but the customer support is pathetic. In case you receive a damaged or missing item, you will not be receiving any reply via email, and their toll free number also doesn't work.
    I've been waiting for my refund for the last 15 days. No call or reply from their team.

    I love this serum, it works like magic

    My skin has started glowing like anything after 4-5 weeks of usage❤️

    Skin savior

    My skin is extremely Oily and acne prone.. this helps in controlling oil production whole day.

    Bad experience ...........

    Don't trust them I didn't recieve my product yet . But It showing that it is delivered...My 500 rupees gone

    The glow is real

    I have been using this product for two weeks along with brightening moisturizer and the result is amazing. Highly recommend without any second opinion.

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